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What is
a logo
design?
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A logo
(from
the
Greek
λογότυπος
=
logotipos)
is a
graphic
element,
symbol,
or icon
of a
trademark
or brand
and
together
with its
logotype,
which is
set in a
unique
typeface
or
arranged
in a
particular
way. A
typical
logo is
designed
to cause
immediate
recognition
by the
viewer.
The logo
is one
aspect
of the
brand of
a
company
or
economic
entity,
and the
shapes,
colors,
fonts
and
images
are
usually
different
from
others
in a
similar
market.
Logos
may also
be used
to
identify
organizations
or other
entities
in
non-economic
contexts.
Using
different
fonts
for a
logo's
text in
one of
the key
elements
in the
process.
Graphic
designed
logo's
done
professionally
accentuates
not only
your
company
name but
your
company
look. A
look and
feel
that
leaves a
good
taste in
the
consumers
mouth is
always a
delicacy
that can
never be
beat.
You need
an eye
catching
logo,
phrase,
or word
that
brings
your
company
to life!
When you
are
investing
your
companies
hard
earned
dollars
into
advertising
you
don't
skimp on
who and
where
you
advertise
so you
most
assuredly
don't
want to
skimp on
the
overall
look of
who you
are.
Being
noticed
as we
all know
is how
you
sell.
When
your
business
improves
by being
noticed
you can
rest
assured
that
people
are
telling
others
about
you.
Types of
Company
Logo
Designs
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Every
company
or
business
should
have its
own
unique
and
exclusive
logo
because
it plays
a vital
role in
gaining
recognition
for a
company.
A logo
is the
symbol
or
trademark
of a
company
that
helps to
make or
break a
business.
It is a
means by
which
your
company
can be
recognized
and can
attract
customer’s
attention.
Your
logo can
be
simple
text, an
illustration
or a
symbol.
Whatever
your
logo is
made of,
its
ultimate
goal
should
be to
portray
the
image of
your
business
in a
positive
light.
Your
logo
should
signify
your
professionalism
and
reliability.
1.
Wordmarks
This is
the most
common
of all
the
types of
logos.
The
wordmark
typically
uses the
only a
unique
typeface
and
sometimes
the font
is
customized
slightly.
In the
JV
Miller
logo,
all we
did was
stretch
the "J",
shrink
the "V"
and make
the "I"
lowercase.
That was
enough
to set
the logo
apart,
resulting
in
something
that's
both
practical
and
elegant
With a
wordmark
logo,
the
representation
of the
word
actually
becomes
the
company
symbol.
A
wordmark
logo is
for you
if:
-
You have
a
limited
ad
budget.
The
wordmark
lets you
actually
TELL the
prospect
what you
do -
right
there in
the
logo.
-
Your
logo
becomes
an ad
for your
company.
It can
function
on its
own
without
advertising
backup.
-
Your
name is
not a
household
name.
Nike can
get away
with
just a
symbol.
You and
I can't.
2.
Lettermarks
Lettermarks
are
close to
wordmarks.
The only
real
difference
is that
lettermarks
are
usually
abbreviations.
A
lettermark
logo is
for you
if:
-
You have
enough
of a ad
budget
to teach
your
audience
what it
stands
for.
-
Your
name is
too long
and/or
clumsy
for a
wordmark.
You
should
consider
a
lettermark
logotype
only
when:
-
Your
initials
translate
graphically
better
than
your
actual
name.
-
You need
to link
subsidiaries
to the
parent
and
can't
easily
use the
name.
3.
Brandmarks
A
graphic
symbol
representing
the
company
-
sometimes
abstract
and
sometimes
a highly
stylized
letter.
The
problem
with
this
kind of
logo is
that it
says
nothing
about
the
company.
Not in
the eyes
of the
public
anyway.
It might
represent
something,
but you
need a
big ad
budget
to
educate
the
public
about
that
meaning.
Again,
Nike can
do it.
Most of
us are
better
off with
a
wordmark
logo.
A
brandmark
logo is
for you
when:
-
You have
the ad
budget
to back
it up
-
You have
a long
name
that's
not
practical
for a
wordmark
logo and
that
cannot
be
shortened
to a
lettermark
logo.
-
You
market
internationally
and need
something
that's
not tied
to a
language.
In such
a case
the best
option
is
usually
to go
with a
symbol
that is
highly
descriptive.
An
iconic
logotype
is for
you
when:
-
You are
a
startup
enterprise
or small
business
with
limited
funds.
-
Your
name is
reasonably
distinctive
but not
(yet) a
household
word.
-
You need
an
emblem
on a
product,
but want
more
than
just a
symbol.
Since Iconic
Logotypes
communicate
more readily
than other
logotypes,
less
marketing is
required for
the logo to
be
effective.
Therefore,
iconic
logotypes
are the most
cost
effective
type of logo
design
available
and are
ideal for
startups or
small
businesses
with limited
marketing
budgets.
